A lot of people don’t see the necessity in listening online. The truth is this is perhaps more important than actually being active online. The cold hard fact is that people are having conversations (good and bad) about your brand whether you like it or not and for anyone with an interest in selling (which lets face it we all are) its crucial to pay attention to what our customers, potential customers, competitors and influencers are saying about our brands.
ORM – Online Reputation Management – is a really good was to go about listening. There are a number of tools out there that you can use, but the real value comes out of understating what ORM actually means for your business. Continue reading
LinkedIn can be described as Facebook for grownups, and that in itself if a powerful. Why is Facebook so popular? Because people use it to connect and share with people around the world and from different walks of life.
So if one uses this same analogy and applies to a business environment, it’s clear how effective a tool like Linked in can be. But that’s old news to the tech savvy business person, but where there is huge scope from growth in the LinkedIn space if within the student environment. And by student, that could start as young as high school! Continue reading
Social media is everywhere, but is it right for the financial industry? Many companies in more ‘traditional’ industries (like finance) see social media as new age and perhaps haven’t given much thought to including it as part of their marketing communications. The fact is that social media has become imperative to all types of business and has become a new, if not the predominant medium in some markers for engaging and reaching customers.
In the finance game it’s all about numbers and ROI – so why would you consider adding social media to your marketing repertoire?
Besides the fact that not having a presence these days means you aren’t really in the game at all, below are a few benefits for using social media in the financial industry. Continue reading
I’ve always had a keen interest in construction and building, although I am by no means going to ditch my heels and get my hands dirty.
Nevertheless, construction is an industry that fascinates me and one that I feel is really not using digital platforms, especially social media to its full potential.
But how does an industry like construction, that is very hands on make use of social media? Here are a few pointers. Continue reading
There has been a lot of talk and a lot of hype around Facebook Home in the geek world lately, so being a lover of all things new in digital I thought I’d see what it’s all about.
It was a bit of a mission to figure out how to download Facebook Home to my Samsung S3 as there was no clear app in the Samsung App or Google Playstore (well that I could see anyway) and I eventually ended up downloading it through using the internet browser on my phone. Continue reading
Facebook changes things at a rate of knots, and it can get pretty annoying when you login one day and it looks completely different to how it did yesterday.
That said, they are continuously looking for ways to improve the platform so I suppose we can’t give them too much slack. Continue reading