Latest news on the interwebs is that Facebook has just hit 1 billion users. If you’re a brand who still thinks Facebook is a fad, it’s really time to get a reality check. In celebration of its global domination the social network launched its very first ad campaign.
An interesting move for a platform that has relied of viral word of mouth and organic growth within the platform to revert back to ‘traditional advertising’ yet having just launched the ad has already had 195,520 views on YouTube.
Everyone needs branding, even Facebook
The ad goes to show that even one of the most powerful brands of our time still needs to invest in branding. Mark Zuckerberg announced the launch of the ad on Facebook Newsroom thanking users for their support and celebrating this momentous milestone.
Zuckerberg said something very powerful
Facebook isn’t the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together.
We honor the everyday things people have always made to bring us together: Chairs, doorbells, airplanes, bridges, games.
These are all things that connect us. And now Facebook is a part of this tradition of things that connect us too.
To the point
Looking at the ad itself; I like its simplicity and the way it relates real life connections to something so intangible as a social network. Like it or not Facebook has become an inherent part of how we communicate. A powerful turning point in communication and something definitely worth celebrating!
For those of you who missed it, check out the ad below and let me know what you think!