Change is as good as a holiday – well so they say. Often it takes a little change to make us feel just like new again. It could be a change in hair colour, style or even home but the most fulfilling thing about change is seeing the results come together at the end. Continue reading →
Latest news on the interwebs is that Facebook has just hit 1 billion users. If you’re a brand who still thinks Facebook is a fad, it’s really time to get a reality check. In celebration of its global domination the social network launched its very first ad campaign.
An interesting move for a platform that has relied of viral word of mouth and organic growth within the platform to revert back to ‘traditional advertising’ yet having just launched the ad has already had 195,520 views on YouTube.
Everyone needs branding, even Facebook
The ad goes to show that even one of the most powerful brands of our time still needs to invest in branding. Mark Zuckerberg announced the launch of the ad on Facebook Newsroom thanking users for their support and celebrating this momentous milestone.
Zuckerberg said something very powerful
Facebook isn’t the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together.
We honor the everyday things people have always made to bring us together: Chairs, doorbells, airplanes, bridges, games.
These are all things that connect us. And now Facebook is a part of this tradition of things that connect us too.
To the point
Looking at the ad itself; I like its simplicity and the way it relates real life connections to something so intangible as a social network. Like it or not Facebook has become an inherent part of how we communicate. A powerful turning point in communication and something definitely worth celebrating!
For those of you who missed it, check out the ad below and let me know what you think!
Like it or not, mobile is fast becoming the predominant way many consumers access the internet. It’s also goes without saying that visual content is a lot more engaging and has a much higher shareability rate that plain old text. Continue reading →
Social media plays an integral role in life, and business today, but are we just using this increasingly powerful platform for personal gain and wealth creation or are we using it to do good and better the real world we live in?
Instead of following the latest trend why not use your social media super-powers to make a difference. We already know how to spread news fast, share images and videos, organize friends, and empower others all by using the same social media tools that we use in our everyday lives. Isn’t it time we put them to use towards a good cause? Here are a few ways in which you can use Social Media for Social change
In this morning’s strategy session with the DigitLab team the use of video in the social media space seemed to be the topic of the day
Often when one thinks of social media they think Facebook, but we know that social media extends a lot further than the 3rd biggest country in the world, but sometimes we need a little reminding. Continue reading →